So what is SEO exactly?

"A website without SEO is a step to Failure"

Search Engine Optimisation (SEO) is the process of getting a search engine to rank your site well for a chosen keyword!

What is a keyword? Well a keyword is a phrase or word that is typed into a search engine by people looking for a product or service.
See our Client Google ranks for yourself.

Why SEO?

• 70% of people using a search engine DO NOT go past page one of the results.
• A page one rank in Google can offer thousands of unique visitors to your website per month.
• Our SEO techniques are much more effective than Adwords (pay per click) or Yellow pages online.
• SEO is more likely to bring in new leads who are seeking your product or service.

The Value of our SEO

• Price: We give you a quote for your specific industry.
• Usage: The percentage of Australians using the internet is thought to be around 68%.
• Increased Traffic: Compared to PPC, SEO has nearly unlimited traffic because you're not paying for each visitor.
• Massive ROI: SEO offers a higher Return Of Investment than other marketing.
• Specific Visitors: Using unique keywords will get your website right in front your customers at exactly the best moment.
• 24/7 Promotion: An optimised website is available to potential customers all day, every day.
• Market Penetration: Having your site on page one of a search engines listing builds your brand and credibility.

- Stats provided by the eGovernment Resource Centre

Studies and facts

Heat Maps

Researchers have used a tool called 'Tobii Eye Tracker', like its name says it tracks eye movement and can collect usage stats for web pages by seeing where an eye focuses on, it also records mouse movement on that same web page.

There is a new idea called the "Click Shift Theory". It says that humans on Search Engines are again shifting back towards using Free Organic results rather than the Paid Results, PPC, Adwords etc.

See how the colour over-lays are very bias towards the free results on the left hand side, while on the right side, where the paid ads are, there is hardly ANY activity.

Going by this research the First Organic Result (the #1 free listing) gets 22 TIMES more clicks than the #1 Paid ad. The Second Organic Result gets 10 TIMES more traffic than the #1 paid ad.

What does this mean?

If the stats are to be trusted then Google is going through a cycle of use that makes Free Search Listings far more valuable to the user than Paid Search.

So what should I take from this?

The moral of the story is to keep constantly updating your site and links.
It takes time but it far more valuable than the short term paid Ads alternative.

Three main factors

• Content (keywords, tags, domain name and age...)
• Links (inbound, blogs, forums...)
• Activity (updates, news feeds, CMS...)

Reporting

Watch your business grow!

We provide free and comprehensive reporting, we compare a multitude of statistics related to your site, where visitors are coming from and how long they are staying.

Click the image to see a 'before and after SEO'.

SEO brings in new clients via ORGANIC results, searches through Google, Yahoo or MSN.

Click the image to see an example of our SEO/Organic results.

What we do

When looking for a new site you MUST ensure that the following list is included in a quote!

Don't be fooled! If your current site doesn't have the following list then you need help fast!

We provide:

• Valid XHTML, W3C compliant code
• Keyword density to text ratio
• Meta tag data, title, description and keyword (although Google doesn't use this anymore)
• Image filename optimization for SEO
• Page name optimization
• Submit site to Google and other search engines
• Backlinking by people, not automated by computers
• XML Site map (if required)
• Robots.txt text file (if required)

Some SEO companies claim that they can give you high ranks, from meta tags and text optimisation alone. This isn't true anymore. As Google has changed, and will constantly change, you need an experience SEO developer.

Our difference and some important information:

• Good SEO takes time, we provide regular monitoring free of charge
• One time fee
• No locked in contracts
• Some SEO companies remove your high ranking if you stop paying the monthly fee
• Depending on your industry your site can stay on page one for a year or more
• No packages, we analyze your specific industry and needs to give you the best possible quote
• Don't be fooled by the SEO specialists that offer 25 or more keywords in a package, it’s much better to choose 6 keywords that provide better results (quality over quantity)

What are the best keywords for me?

We use two sources of keyword data, these will give you an insight into what phrases are searched the most for any keywords related to your business.
We then ask you to send us a list of words that a person might type into Google.
We will record your current ranking for your chosen keyword phrases, after SEO work has been commenced we will then start monitoring your rank increase.

Call us now on 1300 502 466 - Back to Home Web Design Melbourne